C'mon now. Fortune senior editor David Kirkpatrick is virtually licking the boots of Mark Zuckerberg in a recently released Fortune/CNN.com article. Zuckerberg, apparently over lunch, had this to say to Kirkpatrick:

"A lot of companies get grouped as social networking. Lots are dating sites, or media sites or sites for community. But our mission is helping people understand the world around them."

Yeah, right, so all those girls who post pictures of themselves with shots of tequila in their Facebook albums are really out to "figure out the world." This really makes no sense, particularly since Zuckerberg goes on to say that for the most part, the average can only access less than 1 percent of the total Facebook network. Kirkpatrick also revels in the privacy controls of the site - which basically enable people to show their friends the pictures of themselves with a 4-foot bong, yet hide those from the people at their company. So apparently, self-restraint is no longer necessary.

But as far as I'm concerned, Zuckerberg IS concerned with money - he did drop out of the world's most distinguished university for some dumb website - and Facebook is an instrument for us to brag about who we are. And there's nothing wrong with that, but... just call a spade a spade.  ¶ 3:22 PM